Updated 25 October 2026.
There are two ways to sell event tickets on WordPress: with a ticketing plugin that runs the whole sale on your own site, or with Eventbrite’s checkout embedded on your pages. This guide explains both, so you can pick the one that fits your event.
Why sell tickets on your own website
Your website is where people read about your event. Selling tickets there keeps them on your pages, in your design and under your brand, instead of sending them elsewhere at the moment they decide to buy. It also lets you place the checkout exactly where it helps: next to the programme, the speakers or the venue details.
Option 1: a ticketing plugin on WordPress
Plugins such as The Events Calendar and its companion Event Tickets let you create events, sell tickets and manage attendees inside WordPress, with your own payment provider such as Stripe or PayPal.
- Good for: organizers who want everything in WordPress and control over payment and fees.
- Keep in mind: you set up and look after payments, ticket emails, check-in and attendee data yourself, and your payment provider’s fees still apply.
Option 2: Eventbrite’s checkout on your site
If you already use Eventbrite, or want its check-in app, event discovery and payment handling, you can keep Eventbrite for the event and show its checkout on your own pages. That’s what WP Eventbrite Embedded Checkout does, for free:
- The checkout on the page, or a button that opens it in a popup, so buyers never leave your site.
- Any number of events: each block, Elementor widget or shortcode sells tickets for its own event.
- An Eventbrite Checkout block with the real checkout in the editor, and an Elementor widget.
- Popup on phones, your brand colour, your own button colours and promo codes.
- Optional purchase tracking for Google Analytics, Google Tag Manager and Meta Pixel, and a thank-you page.
- Good for: organizers who use Eventbrite and want sales on their own website without building a ticket shop.
- Keep in mind: Eventbrite handles payment and tickets, so Eventbrite’s fees apply, and your orders and attendees live in your Eventbrite account.
How to choose
If you want full control and don’t mind running the ticket shop yourself, a WordPress ticketing plugin is the way. If you’d rather Eventbrite handled payments, tickets and check-in, embed its checkout with WP Eventbrite Embedded Checkout: you get the sale on your own site with a few minutes of setup.
Security and data protection
Whichever you choose, protect your buyers’ details:
- Use https. An SSL certificate encrypts everything between your site and your visitors. Eventbrite’s embedded checkout even requires it: it only shows on secure pages.
- Use a trusted payment provider. With a WordPress ticketing plugin, connect an established provider such as Stripe or PayPal. With Eventbrite’s checkout, payment is handled by Eventbrite, and card details never touch your WordPress site.
- Cover it in your privacy policy. Say which service processes ticket orders, and what it stores.
Conclusion
Selling tickets on your WordPress site keeps buyers in your brand at the moment they decide. Run the whole sale in WordPress with a ticketing plugin, or keep Eventbrite and put its checkout on your pages with WP Eventbrite Embedded Checkout. Either way, use https and a trusted payment provider, and your attendees get a smooth and safe way to buy.